Social Media 🥲🙂‍↕️🤪🤩🥸🥶

Alrighty, now that we have the name and the overall idea of the short film, it is time to start the marketing. This meanssssss: Social media time‼️

These were the notes I took in class during the social media lesson to start my foundation on marketing this short film.

In my opinion, Instagram is the best social media to market my specific short film as well as any productions in general, because it has a strong visual focus, high engagement rates, people in many age ranges, different content formats (e.g. stories, reels, feed posts, etc.), and more. I think this can help me cultivate the most desirable environment for posting funny clips that garner interest in the film. Basically, I want an audience that consumes a lot of video content, particularly in a younger demographic as I see them as the ones to gravitate towards the genre of comedy. 

To help develop a proper brand for my project, I want to start with a color scheme. I definitely want to follow a bold, minimalistic style to provide a clean space for the comical elements to stand out. After some thought, I decided that a white and black color scheme with hints of yellow would work the best. 

Now it is time to make the logo. 👏😃 

I went through a series of alterations before I ended on a final result.

In this first trial, I got down the font; it was minimalistic and worked for the vibe I was going. The exact font I used is called “League Spartan.” 

Next, I just changed the positioning.

After I got the positioning down, I wanted to add a little element or something that I could make a reference out of later on in the short film. 

I tried many different variations and honestly did not like most of them, but I ended up with this:

I like the simplistic vibe; I think it would be easy to build off of and when I figure out the rest of the film poster, it can tie in nicely and fit the rest of the vibe.

After I had the logo, I went ahead and created the Instagram account for the short film. 

Here is the link for it: https://www.instagram.com/jobinterviewfilm/#

Yayyyy we have got a start on one of the most crucial parts of the film! I cannot wait for what's next.☺️😊