Music Marketing #1

For the music marketing project, the genre that my group was assigned was rock. When looking through our options, we decided to go with the music video under the progressive rock genre. 

Artists in the rock genre typically rely heavily on live shows, tours, and festivals to build a fanbase and drive interest in their recordings. Their music videos are creative with rebellious and counterculture themes that often appeal to teenage and young adult audiences. Mainstream/commercial rock genres still use radio as an important platform to break new tracks and singles. We had to take all of these factors into account when figuring out the branding for our new artist. 

Therefore, we decided to go with the quite typical "rock" branding style when it came to the marketing of our new artist. When planning the music video, we wanted to showcase the raw energy and rebellion that makes progressive rock memorable. We focused the brainstorming on simple but impactful visuals we could execute ourselves. We shot the music video in a local place and took a bunch of clips because we knew that when we edited the music video we would use fast cuts. 

From now on, we need to get the social media for our artist up and running. The color scheme we decided to use would be black, white, gray, and red. Our social media will consist of promotional photoshoots and more personal posts like behind-the-scenes footage.